04/08/2004

Car commercials

Check out this hilarious commercial for a car with continuous gearbox! Unfortunately the format is not perfect, but the fun definitely comes across. In the US of A, this car probably comes with quite a specific health warning.

I am not so sure I like the new Renault commercials (couldn't find them online) which are set in Africa and play on Caucasians who are considered to be primitives by Massai in full tribal gear who own Renaults. Clearly, it is intended to be ironic, but this is a very slippery slope, indeed. Are they trying to do a Benetton, I wonder?

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